It goes without saying that Cassper Nyovest knows exactly what to do to get the desired reaction from the crowd and since he officially came on the scene in the year 2014, the self-proclaimed Fresh Prince of Maftown has managed to lead the scoreboard in various regards using the most unconventional yet extremely effective tactics.
From sending airtime to his fans so that they can vote for him to win awards to making a spelling mistake in a massive promotional campaign to draw attention from the media, that boy Cass knows how to generate and maintain a hype as well as drive traffic to the record stores, shows and the voting lines.
The Mama I Made It hit-maker has managed to achieve platinum status with both his debut album and his sophomore album as well as achieve 16 awards in a space of 2 years with minimal coverage from mainstream media. He did it with just the use of social media to interact directly with his fan base. The rap superstar also made African music history by being the first African musician ever to fill up the Ticket Pro Dome in Johannesburg, South Africa by using the simplest yet most influential tool in the information age, a Hashtag.
Nyovest is attempting to make history once again by filling up another venue that has never been filled up by an African musician before, Orlando Stadium in Soweto, Johannesburg. He is still using the hashtag and Social media but this time around the event is called #FillUpOrlandoStadium for obvious reasons and it is set to take place on the 29th of October 2016. Being the mad advertising genius that he is, the man himself Cassper Nyovest was recently spotted giving out pamphlets on Grayston Drive in Sandton, Johannesburg on the 6th of October 2016. Once again engaging directly with the public to increase awareness about a campaign of his.
Many have looked down on him as an individual because of his unconventional ways but the truth is that unlike most celebrities, Cassper Nyovest is not ashamed to get his hands dirty for the greater good and the youth can learn a lot from him, not only as a musician but as an entrepreneur as well. The boy has managed to become one of the greatest musicians in South African music history without assistance from mainstream media or major record label and respect must be put on his name.